In this video I will explain what is Google’s Digital Maturity framework and how to use it
The tool analyses where your business sits on the path to full data-driven marketing and attribution. Then, it generates a personalized, consultative, interactive report. This benchmarks your organisation against others in your industry and makes both strategic and tactical recommendations to help you level up.
Research into data-driven marketing maturity by Boston Consulting Group (BCG) finds only 9% of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey.
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